All PledgeLab Chapters

Click a chapter below to learn everything there is to know about pledge drives.


Why Script Your Drives

Learn the importance of scripting.

Scripting Made Easy Part 1

Jacquie Fuller on the task of scripting

Scripting Made Easy Part 2

Jacquie Fuller on the building of breaks

Scripting Made Easy Part 3

You've got a grid- now what do you say? Messaging!

Appleby Syllogism: Giving Freeway

Three little sentences that power a drive

JC Patrick on Storytelling

Everybody loves a good story. Here's how to use them in drives.

The Art of the Close: Making the Ask

Asking really isn't as hard as you might think

Unify Messaging: Make the Case!

Marketing Pro Debbie Merlino on Messaging

Scott Williams on Hostiness

Creating a more listenable pledge drive

Openings Make a Difference P1

Why what you say in the first 30 seconds makes a difference


 Pledge Lab is a collection of articles and essays dedicated to improving the practice and effectiveness of public radio pledge drives.


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