Analytics Chapters

Record and analyze the results of past drives to plan future drives. Click a chapter below to learn the best way to improve your organization's pledge drives.

Nielsen-Driven Pledge Drives

Craig Oliver's insights into your pledge audience

The Drive is Over - Now What?

John Munson's tips on post-drive wrapup

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ABOUT PLEDGE LAB

 Pledge Lab is a collection of articles and essays dedicated to improving the practice and effectiveness of public radio pledge drives.

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