ABOUT PLEDGE LAB

 Pledge Lab is a collection of articles and essays dedicated to improving the practice and effectiveness of public radio pledge drives.

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I will best it - Ira Glass
00:00 / 00:00

hosts This American Life

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Ira Glass

Good pledge equals good radio

Ira Glass hosts This American Life, heard on most public radio stations, and has a podcast. If you've been around public radio for a while, you'll remember that Ira produced a stellar series of audio spots in support of pledge drives. Ira understands that good pledge is good radio. Here's a short essay about that.