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 Pledge Lab is a collection of articles and essays dedicated to improving the practice and effectiveness of public radio pledge drives.

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In Part 2, Jacquie shows us the method she uses to build scripts. 

Although this tutorial uses the PledgeDriver grid as its basis, the lessons learned here can be used along with any break planning device. If you're using 4x6 note cards, consider each small box to be a case card  (box that's left of the /) or a close card (box that's right of the /)

The PledgeDriver grid in the example below has four case/close pairs stacked within five breaks in one hour of pitching. The Case is always the reason for listening or the reason for giving. The Close contains information on price, process, premiums, and other accelerators.

 

PledgeDriver uses "Bins" to group similar messages. Users can select scripts from a bin and place them into a grid. The script will be represented with a title. but upon printing or publishing, the scripts will print out in their entirety. Some have used a collection of4x6 inch note cards with each group of messasges printed on different colored cards.

Scripting Made Easy: Part 2

Jacquie Fuller

Jacquie Fuller managed pledge drives for MPR's News, Classical , and Current networks, and is currently Asst PD at KUTX in Austin Tx.  Contact her at jfuller@kutx.org

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