ABOUT PLEDGE LAB

 Pledge Lab is a collection of articles and essays dedicated to improving the practice and effectiveness of public radio pledge drives.

CONTACT US

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Pledge School. Radio School. 

Want to up your pledge-drive game?

 

PledgeDriver offers one-on-one training to get your game up to speed quickly.

 

Pledge School

Personalized help in planning and scripting your drive. We can build and implement a messaging plan in conjunction with your senior staff to put the right words and concepts into short, engaging scripts that are strategically placed in your pledge drive planning grid.

 

We offer one-on-one training in the use of PledgeDriver to help you realize the power of this cloud-based planning tool to set a long term strategy, and react to changes on-the-fly as your drive progresses.

Radio School

The key to a successful pledge drive is the ability to engage listeners and invite them to contribute. Talent coach John Munson understands the persuasive skills that are demanded in pledge drives, and has successfully coached seasoned broadcasters, and non-professional pledge hosts alike.

 

The bottom line is this: Create the Message and Deliver the Message. Pledge drives are too important to leave to chance.

 

Contact:              Roger Gomoll  pledgedrive@msn.com  651.797.2161

                              John Munson radioczar2002@hotmail.com 218.591.8164

New Topics:

Learn about making breaks more efficient.

Creating Effective Break Plans

Learn about the "Stairway to Given" analogy.

The Appleby Syllogism:
The Giving Freeway

Learn about the power of accelerators.

Jay Clayton on accelerators