Here’s a sample of some on-air fundraising scripts built from messages taken from the attached WAFG Sample Letter. Choose just a few words or entire phrases to inspire the script. Or take ideas and concepts from letters and distill them into 30 to 40 second scripts.

One

  • You value the music you hear on Classical WAFG.  But today, that music is in jeopardy. That’s why we’re counting on you right now.

  • In a time of continuing uncertainty in funding, it’s even more clear that those of us who value the music of WAFT cannot rely on others to pay for it.

  • Without listeners like you who become members, WAFG would not survive.

  • Contributing listeners provide 80% of the funding needed to produce, purchase, and air the programs you love and enjoy the most.

  • You’ve made the choice to listen. Now make the choice to give. Don’t take what you value and appreciate for granted. Call or give online now to help preserve the programming that provides the music you love.

Two

  • What words do you use to describe WAFG? How about extraordinary. Uplifting. Or exceptional.

  • No matter which words you pick, these two are the most important: “listener supported”. You might not know that listeners provide 80 percent of WAFG’s budget.

  • Listeners who make annual contributions pay the ongoing costs of purchasing and producing the programs you love.

  • Quality programs are expensive to produce. But I’m sure you’ll agree that the investment is worth every penny.

  • Here’s how. Call or give online right now. You and your support matter more than ever before.  

 

Three

  • You count on WAFG to provide great classical music. But today, WAFG is counting on you.

  • You may have heard about the funding uncertainties in WAFE’s future. Classical music on WAFG is in jeopardy.

  • But you can help. Your gift will keep alive the timeless world-class music you hear on this station. Your gift means that you and this community will have continued access to exceptional and inspiring music. 

  • Listener support is an essential part of the WAFG budget. Eighty percent of the budget comes from people who listen.

  • Can we count on you in this critical time? Most listeners give $10 a month. Give an amount that’s comfortable for you. It starts with a call – or a visit to WAFG dot o-r-g.

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 Pledge Lab is a collection of articles and essays dedicated to improving the practice and effectiveness of public radio pledge drives.

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