Method Chapters

Are your drives lackluster or unfocused? Learn how to train your hosts to be engaging and persuasive.

Openings Make a Difference P1

Why what you say in the first 30 seconds makes a difference

Openings Make a Difference P2

What can you say in the first 30 seconds that will make a difference?

Ira Glass: Good Pledge = Good Radio

Learn why pledge drives matter for radio.

How I Learned to Love Scripted Drives

Michael Arnold's journey to scripted drives.

Conducting Effective Air Checks

John Munson guides you through an air check

John Munson's Broadcast 101 Part 1

What every first-time pitcher needs to know

John Munson's Broadcast 101 Part 2

What every first-time pitcher needs to know

Rehearse Pledge Drives With Ease

John Munson's tips on how to run a great rehearsal

Hosts Hate Scripts

How to convince hosts to use scripts

Scripts Hosts Won't Hate

A suprisingly easy way to win over hosts to scripting.

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ABOUT PLEDGE LAB

 Pledge Lab is a collection of articles and essays dedicated to improving the practice and effectiveness of public radio pledge drives.

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