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 Pledge Lab is a collection of articles and essays dedicated to improving the practice and effectiveness of public radio pledge drives.

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A useful and inspiring collection of articles and essays about The Art of Public Radio Pledge Drives.

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Unify Your Messaging Make the Case!

Marketing Pro Debbie Merlino on Messaging

Unify Your Messaging Make the Case!

Marketing Pro Debbie Merlino on Messaging

Pledge Drive Rehearsals Made Easy

John Munson's tips on how to run a great rehearsal

The Appleby Syllogism: The Giving Freeway

Three little sentences that power a drive

The Art of the Close: Making the Ask

Asking really isn't as hard as you might think

Scripting Made Easy Part 1

Jacquie Fuller on the task of scripting

JC Patrick on  Storytelling

Everybody loves a good story. Here's how to use them in drives.

How I Learned to Love Scripted Drives

Michael Arnold's journey to scripted drives.

Nielsen-Driven Pledge Drives

Craig Oliver's insights into your pledge audience