A useful and inspiring collection of articles and essays about The Art of Public Radio Pledge Drives.
Enter the PledgeLab. Click a category below.
Powerful words empower your drives.
Train your hosts to be engaging and persuasive.
Premiums, Challenges, and Deadlines.
Record and analyze the results of past drives to plan future drives.
Learn the importance of scripting.
Jacquie Fuller on the task of scripting
Jacquie Fuller on the building of breaks
You've got a grid- now what do you say? Messaging!
Three little sentences that power a drive
Everybody loves a good story. Here's how to use them in drives.
Asking really isn't as hard as you might think
Marketing Pro Debbie Merlino on Messaging
Creating a more listenable pledge drive
Why what you say in the first 30 seconds makes a difference