Air Checks and How To Conduct Them
Everyone has their own system for doing air-checks. This method was formulated after years of working with air-talent followed by a...
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Pledge School. Radio School.
Want to up your pledge-drive game? PledgeDriver offers one-on-one training to get your game up to speed quickly. Pledge School...
Scott Williams on Hostiness
In this interview with Roger Gomoll, Scott Williams shares tips to help your hosts improve... It’s a pretty safe bet that as listeners to...
Unify Your Membership Messaging
"Pledge Drives are Different." Ask nearly any successful public radio direct mail manager, telemarketer, or major giving officer for...
The Art of Closing
By now, you know the drill: pledge breaks are a succession of short case and close messages. Stack up three or four pairs of case/close...
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