Pledge School. Radio School. Want to up your pledge-drive game? PledgeDriver offers one-on-one training to get your game up to speed quickly. Pledge School...
Unify Your Membership Messaging"Pledge Drives are Different." Ask nearly any successful public radio direct mail manager, telemarketer, or major giving officer for...
The Art of ClosingBy now, you know the drill: pledge breaks are a succession of short case and close messages. Stack up three or four pairs of case/close...
Storytelling From The HeartThis essay is by JC Patrick, lifelong public radio fundraiser and consultant. Find out more at her website. Several years ago, a group of...
The Appleby Syllogism: The Giving FreewayRoger Gomoll explains an easier path to convincing listeners to give. Don’t get me wrong. I appreciate the Stairway to Given. It’s been a...