Pledge School. Radio School.Â
Want to up your pledge-drive game? PledgeDriver offers one-on-one training to get your game up to speed quickly. Pledge School...
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Unify Your Membership Messaging
"Pledge Drives are Different." ​ Ask nearly any successful public radio direct mail manager, telemarketer, or major giving officer for...
The Art of Closing
By now, you know the drill: pledge breaks are a succession of short case and close messages. Stack up three or four pairs of case/close...
Storytelling From The Heart
This essay is by JC Patrick, lifelong public radio fundraiser and consultant. Find out more at her website. Several years ago, a group of...
The Appleby Syllogism: The Giving Freeway
Roger Gomoll explains an easier path to convincing listeners to give. Don’t get me wrong. I appreciate the Stairway to Given. It’s been a...
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