Categorize scripts and put them into bins. Gather scripts into batches of the same topic. Then decide how many times per day or daypart...

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"Pledge Drives are Different." ​ Ask nearly any successful public radio direct mail manager, telemarketer, or major giving officer for...

By now, you know the drill: pledge breaks are a succession of short case and close messages. Stack up three or four pairs of case/close...

This essay is by JC Patrick, lifelong public radio fundraiser and consultant. Find out more at her website . Several years ago, a group...