Pledge School. Radio School.
Want to up your pledge-drive game? PledgeDriver offers one-on-one training to get your game up to speed quickly. Pledge School...
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pledgelab
- Jan 22
- 3 min
Unify Your Membership Messaging
"Pledge Drives are Different." Ask nearly any successful public radio direct mail manager, telemarketer, or major giving officer for...
pledgelab
- Jan 22
- 4 min
The Art of Closing
By now, you know the drill: pledge breaks are a succession of short case and close messages. Stack up three or four pairs of case/close...
pledgelab
- Jan 22
- 5 min
Storytelling From The Heart
Several years ago, a group of fundraisers were in Atlanta, on a PMDMC bus bound for the evening’s event. Someone seated at the front of...
pledgelab
- Jan 22
- 3 min
The Appleby Syllogism: The Giving Freeway
Don’t get me wrong. I appreciate the Stairway to Given. It’s been a helpful tool in understanding our listeners’ path to membership for...
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