Write great scripts and schedule them regularly.
Categorize scripts and put them into bins. Gather scripts into batches of the same topic. Then decide how many times per day or daypart...
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Pledge School. Radio School.
Want to up your pledge-drive game? PledgeDriver offers one-on-one training to get your game up to speed quickly. Pledge School...
Unify Your Membership Messaging
"Pledge Drives are Different." Ask nearly any successful public radio direct mail manager, telemarketer, or major giving officer for...
The Art of Closing
By now, you know the drill: pledge breaks are a succession of short case and close messages. Stack up three or four pairs of case/close...
Storytelling From The Heart
This essay is by JC Patrick, lifelong public radio fundraiser and consultant. Find out more at her website . Several years ago, a group...
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