Conducting Effective Air Checks
Everyone has their own system for doing air-checks. I formulated mine after years of working with air-talent followed by a couple of...
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How I Learned To Love Scripted Drives
Michael Arnold, KUNC I have to make a confession. I used to hate scripted drives. I was one of those on-air talents who believed deep in...
A Catalogue of Matches and Challenges
First, a few definitions. ​ The dollars that fund Match and Challenge programs are generally considered to be restricted gifts. The...
Nielsen-Driven Pledge Drives
Your station’s Nielsen audience data can be a pathway to a better pledge drive outcome. There are a few simple steps you can take when...
Good Pledge = Good Radio
Ira Glass hosts This American Life, heard on most public radio stations, and whose stellar TAL team single-handedly propelled the podcast...
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