Broadcasting Basics, Part 2During pledge drives we commonly ask co-workers to pitch. Some of them work in jobs that don’t put them in front of a microphone except...
Broadcasting Basics, Part 1“This above all: to thine own self be true. And it must follow, as the night the day, Thou canst not then be false to any man.” — William...
Conducting Effective Air ChecksEveryone has their own system for doing air-checks. I formulated mine after years of working with air-talent followed by a couple of...
The Drive is Over -- Now What?John Munson Your Pledge Drive has concluded. Now what do you do? First, take a bit of time for self-care. Pledge drives are physically,...
Openings Make A Difference Part 1There’s a fundamental truth about public radio pledge drives that we often overlook: Listeners want to give us their money.