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Good Pledge = Good Radio

Updated: Jan 22


Ira Glass hosts This American Life, heard on most public radio stations, and whose stellar TAL team single-handedly propelled the podcast into popular culture.

If you've been around public radio for a while, you'll remember that Ira produced a wildly effective series of audio spots in support of pledge drives. These spots ranged from enthusiastic pitches for TAL premiums, to friends turning in public radio-freeloading friends, to heart-rending stories of how radio reporting affects listeners' lives. When asked why he used such drastically different pledge messages Ira responded "You have to play every note on the piano."

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Ira understands that good pledge is good radio. Here's his short audio essay about that.


 

Ira Glass

Host of This American Life

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