Broadcasting Basics, Part 2
During pledge drives we commonly ask co-workers to pitch. Some of them work in jobs that don’t put them in front of a microphone except...
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Broadcasting Basics, Part 1
“This above all: to thine own self be true. And it must follow, as the night the day, Thou canst not then be false to any man.” — William...
Conducting Effective Air Checks
Everyone has their own system for doing air-checks. I formulated mine after years of working with air-talent followed by a couple of...
How I Learned To Love Scripted Drives
Michael Arnold, KUNC I have to make a confession. I used to hate scripted drives. I was one of those on-air talents who believed deep in...
Good Pledge = Good Radio
Ira Glass hosts This American Life, heard on most public radio stations, and whose stellar TAL team single-handedly propelled the podcast...
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