Pledge School. Radio School.
Want to up your pledge-drive game? PledgeDriver offers one-on-one training to get your game up to speed quickly. Pledge School...
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pledgelab
- Jan 22
- 3 min
Unify Your Membership Messaging
"Pledge Drives are Different." Ask nearly any successful public radio direct mail manager, telemarketer, or major giving officer for...
pledgelab
- Jan 22
- 4 min
The Art of Closing
By now, you know the drill: pledge breaks are a succession of short case and close messages. Stack up three or four pairs of case/close...
pledgelab
- Jan 22
- 3 min
The Appleby Syllogism: The Giving Freeway
Don’t get me wrong. I appreciate the Stairway to Given. It’s been a helpful tool in understanding our listeners’ path to membership for...
pledgelab
- Jan 22
- 5 min
Scripting Made Easy: Part 3
Now that you know how to put words in front of your on-air fundraisers, what do you say during a week-long drive? In reality, there is...
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