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Pledge School. Radio School.Â
Want to up your pledge-drive game? PledgeDriver offers one-on-one training to get your game up to speed quickly. Pledge School...
Unify Your Membership Messaging
"Pledge Drives are Different." ​ Ask nearly any successful public radio direct mail manager, telemarketer, or major giving officer for...
The Art of Closing
By now, you know the drill: pledge breaks are a succession of short case and close messages. Stack up three or four pairs of case/close...
The Appleby Syllogism: The Giving Freeway
Roger Gomoll explains an easier path to convincing listeners to give. Don’t get me wrong. I appreciate the Stairway to Given . It’s been...
Scripting Made Easy: Part 3
Now that you know how to put words in front of your on-air fundraisers, what do you say during a week-long drive? ​ In reality, there is...
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