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A Catalogue of Matches and Challenges
First, a few definitions. The dollars that fund Match and Challenge programs are generally considered to be restricted gifts. The...
Nielsen-Driven Pledge Drives
Your station’s Nielsen audience data can be a pathway to a better pledge drive outcome. There are a few simple steps you can take when...
Good Pledge = Good Radio
Ira Glass hosts This American Life , heard on most public radio stations, and whose stellar TAL team single-handedly propelled the...
The Drive is Over -- Now What?
John Munson Your Pledge Drive has concluded. Now what do you do? First, take a bit of time for self-care. Pledge drives are physically,...
Message, Method, and Accelerators
Jay Clayton shares his thoughts on how deadlines can play an important role in speeding your drives along the path to success ...
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