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Scott Williams on Hostiness
In this interview with Roger Gomoll, Scott Williams shares tips to help your hosts improve... It’s a pretty safe bet that as listeners to...
Unify Your Membership Messaging
"Pledge Drives are Different." Ask nearly any successful public radio direct mail manager, telemarketer, or major giving officer for...
The Art of Closing
By now, you know the drill: pledge breaks are a succession of short case and close messages. Stack up three or four pairs of case/close...
Storytelling From The Heart
This essay is by JC Patrick, lifelong public radio fundraiser and consultant. Find out more at her website . Several years ago, a group...
The Appleby Syllogism: The Giving Freeway
Roger Gomoll explains an easier path to convincing listeners to give. Don’t get me wrong. I appreciate the Stairway to Given . It’s been...
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