The Art of ClosingBy now, you know the drill: pledge breaks are a succession of short case and close messages. Stack up three or four pairs of case/close...
Storytelling From The HeartThis essay is by JC Patrick, lifelong public radio fundraiser and consultant. Find out more at her website. Several years ago, a group of...
The Appleby Syllogism: The Giving FreewayRoger Gomoll explains an easier path to convincing listeners to give. Don’t get me wrong. I appreciate the Stairway to Given. It’s been a...
Scripting Made Easy: Part 3Now that you know how to put words in front of your on-air fundraisers, what do you say during a week-long drive? In reality, there is...
Scripting Made Easy: Part 2Although this tutorial uses the PledgeDriver grid as its basis, the lessons learned here can be used along with any break planning...